Sales & business development consulting
Practical go-to-market support for B2B teams that need a sharper message, a stronger pipeline, and a repeatable way to win the right customers.
How I help
No generic playbooks. We find the constraint, build the right operating system around it, and leave your team with a clear path to revenue — and the documents, sequences, and scorecards to run it.
Define the right accounts, sharpen the message, and build a disciplined prospecting motion your team can run consistently.
Turn scattered sales activity into a focused plan with clear stages, measures, ownership, and next actions.
Add experienced business development leadership without hiring a full-time executive before the model is ready.
A short, sharp engagement when you need an outside read on where the revenue motion is actually breaking.
A strong fit
Average LLC works best with leaders who know there is real demand, but need a more deliberate way to reach, qualify, and close the market.
Work samples
Consulting is easy to promise and hard to inspect. So here are the working documents an engagement produces — a diagnostic scorecard, an outbound sprint package, and a qualification scorecard — so you can judge the product before we ever talk.
Proof of concept — sample deliverables for a fictional company
The product sells when it gets in the room — the constraint is getting in the room. The ICP is defined by company size alone, so reps work accounts with no buying trigger. Outbound is ad hoc: no shared sequence, no account ownership, and follow-up dies after the second touch. The CRM is fine; the process inside it isn’t.
Tier 1 — work first (25 accounts). Clear trigger event in the last 90 days, named economic buyer, two or more contacts per account. Tier 2 — work second (75 accounts). Strong ICP fit, trigger unconfirmed; research before first touch. Tier 3 — nurture (200 accounts). Fit on paper only; light-touch content until a trigger appears. Every account has one owner. No shared accounts, no orphaned follow-up.
Email 1 — the trigger. One observation about their situation, one relevant proof point, one low-friction ask: a 15-minute look at how peers handle it.
Call + voicemail. Reference the email, state the reason in one sentence, leave a reason to call back — not a pitch.
Email 2 — the cost of waiting. A short, specific consequence of the status quo, with an offer to compare notes.
LinkedIn touch. Connect with a note tied to something they published or announced. No pitch in the request.
Email 3 — second contact. Same thread, different person: the operator who feels the problem daily.
Call 2. New angle, new observation. Log the outcome in the CRM the same day — no exceptions.
Email 4 — the break-up. Close the loop politely, leave the door open, move the account to nurture with a dated next trigger check.
The point isn’t the number — it’s that every rep reaches the same call on the same evidence, in about two minutes, so pipeline reviews stop being debates about gut feel.
Try it
The same six dimensions from the paid diagnostic, in miniature. Rate your team honestly — 1 is “we improvise this,” 5 is “it runs without heroics” — and see where the constraint sits.
A working motion with soft spots. The gaps below are where pipeline quietly leaks.
Where to look first:
Runs entirely in your browser — nothing is sent or stored. The full diagnostic goes deeper: CRM review, call sampling, and findings in writing.
How it works
Every engagement follows the same spine, so you always know what happens next and what you’ll be holding at the end of it.
A 25-minute working conversation: your market, your current motion, and the one constraint that matters most. If I’m not the right help, I’ll say so on the call.
25 minutesYour pipeline, CRM, messaging, and recent deals scored across six dimensions. You get the findings in writing — whether or not we work together after.
Week 1We build the fix: account lists, sequences, stage criteria, scorecards. Working documents your team uses daily, not a slide deck that gets filed.
Weeks 2–4+The motion launches with a weekly review cadence. By the end, your team runs it without me — that’s the point of the engagement.
OngoingEngagements
Six ways to work together, from a four-week sprint to embedded leadership. Scope and investment are quoted on the discovery call, once the diagnostic shows what the work actually is.
A focused build of the prospecting motion: ICP, tiered account list, written multi-touch sequence, and qualification scorecard — launched with your team before handoff.
The full go-to-market operating system: diagnostic, positioning, pipeline process, playbooks, and a weekly execution cadence that outlives the engagement.
Embedded business development leadership — pipeline reviews, deal strategy, partner development — without a full-time executive hire.
On-call counsel for live deals, hiring decisions, and go-to-market questions, for teams that have a motion and need a sharper second opinion.
For teams moving upmarket: multi-stakeholder deal process, rigorous qualification, and the documentation enterprise buyers expect to see.
Ongoing senior BD leadership for enterprise motions — account strategy, executive-level outreach, and forecast discipline across a longer cycle.
How pricing works: engagements start with a 50% deposit, with the balance on delivery milestones. If the scope looks too big, we shrink the scope — the price is never discounted just to win the signature.
About
Brandon Bob founded Average LLC in Oregon after years running account programs inside B2B distribution — the unglamorous end of sales, where forecasts meet freight and a pipeline is only real if it ships. That background is the practice: systems that survive contact with a real week.
His day-job seat as an Account Program Manager at Virtual Supply — three-plus years managing programs for national accounts — keeps the advice current: the same qualification, follow-through, and account discipline he sells is what he runs every week. The MBA from Portland State covers the strategy side; the work covers the rest.
Average LLC works remotely with B2B teams across the US, with a preference for companies past first traction and ready to make sales a system instead of a personality.
Questions
Working documents, not a report that gets filed: a scored diagnostic, a tiered account list with owners, a written outreach sequence loaded in your tools, and a qualification scorecard your team uses in pipeline review. The work samples above show the format.
The diagnostic lands in week one. An Outbound Sprint is built and launched inside four weeks; a GTM Build runs 90 days. You’ll see the first deliverables — the scorecard and findings — before any long commitment.
CRM access, one stakeholder who can answer questions for an hour a week, and honesty about the deals that went wrong. The diagnostic only works on real data.
Quoted on the discovery call once scope is clear — never from a rate card divorced from the problem. Engagements start with a 50% deposit; if the number is too big, we shrink the scope rather than discount the work.
Remote-first, with on-site kickoffs available for larger engagements. The systems are built to run in the tools your team already uses, wherever they sit.
Virtual card
The matching virtual business card — Cascade Ridge across the front, contact details on the back. Save it to your phone or copy the details.
Start here
The discovery call is a working conversation, not a pitch. You’ll leave with a read on your constraint and a straight answer on whether an engagement makes sense — even if the answer is no.
Prefer to prepare first? Run the two-minute diagnostic and bring your score to the call.